Have you heard of how Google tracks the number of hits on a particular term
being searched by various users? There is a lot behind the scene and Google has
been making a killing out of this technology. Lately they have come into the
market with something called Google Trends. This is an add-on web facility
powered by Google Inc. about the Google search engine. It ideally reflects the
frequency of a specific search item, which is entered versus the total
search-volumes across varied locations globally.
There is a graph representing the trends in which, the horizontal axis
reflects the time parameter while the vertical axis shows the frequency of usage
of the words or phrases by location and language. It is in fact also possible to
refine the definition by location and time periods. Google Trends also lets the
user to match the volumes of all the searches among all other terms being
searched. It has the ability to reflect the news related search items, which are
overlaid over the chart.
There is also an add-on to this which is referred as Google Hot Trends which
displays the top most twenty hits on a particular terms or sentence. It helps
user to not type the full search item and select out of the option instead. This
is something which never existed before and has been superbly used these days by
the various users. The number of users, since the time this was implemented has
increased rapidly over other search engines. This increase in number has only
helped the search engine advertising business.
Google's AdSense has been revolutionary and has generated immense business over the years. Google Trends went hand in hand with AdSense reflecting the advertisement in sync with the search items. This kind of intelligence was never available before and unparallel yet. Trend has brought in a new meaning to the search engine world. Other prominent search engines have tried hard to imitate what Google has done in a short period of time and still not successful. The SEO services and advertising has been plugged in such a manner that the users don't feel disgusted with pop-ups and other plug-ins. It is still very simple and easy to use.
New additions come right on top of the screen in small drop downs, using the flex technology. This is highly dynamic and gives you result as you type on the screen. The screen can readjust itself to any resolution and smoothly sync in. Many others still have issues with the adaptations due to the framework they use. However, Google from the beginning has implanted a strong framework which
is irreplaceable. With Google on one side and all other search engines on the other, it is still hard to balance. Add-on facilities like Trends have added a lot of weight and made people highly dependent on them. Google still rules the world with any sort of hits on any category; it might be hard to believe that giant collaborations couldn't understand their niche technology yet. Wonderful isn't it?
Source: http://www.mobile24online.com/
Article Source: http://EzineArticles.com/?expert=Umar_Awais
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